Andreas Krasser

 

ABOUT ME

I'm half Korean, half Austrian, and a strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry


I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.

PORTFOLIO

My Best Work. See More >
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"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."

"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."

 

BRAIN BITES

Publications & Talks. See More >

Mission Impossible? What agency heads want from planners

Contagious APAC Bootcamp, September 2020

This presentation gives a perspective on agency leaders’ expectations for strategists and what role they can play for the agency's growth agenda.

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How do storytellers drag a brand to 2020?

K11 Kulture Webinar Series, September 2020

A fireside chat about how brands can cut through the clutter and appeal to the right audiences.

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Getting punched in the face: 8 lessons from a rough year

Campaign Asia-Pacific, July 2020

An article outlining the tough yet very valuable lessons I learned during my first year as agency CEO.

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Embracing a new reality

Think with Google, June 2020

A short commentary on how our agency has adapted to new ways of working during the COVID-19 pandemic.

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CONTACT

ANDREAS KRASSER

Strategy & Innovation | Hong Kong

andreas.krasser@me.com

 

© 2020 by Andreas Krasser