Andreas Krasser



I'm half Korean, half Austrian, and a strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry

I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and continuously find new ways to keep my daughter entertained.


My Best Work. See More >

"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."

"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."



Publications & Talks. See More >

My 10 best pieces of career advice for young agency folk

Campaign Asia-Pacific, January 2020

A compilation of ten tangible career lessons I've picked up over the years.

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Analog strategy for digital marketing

IMMAP Digicon 2019, October 2019

This presentation provides an overall framework and various thinking tools for how to best integrate age-old strategy basics with the creation of (digital) tactics.

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The value of strategy in Asia: you can't put a price on it. Or can you?'s Future of Strategy 2019 Report, August 2019

A commentary on selling the value of strategy in Asia, which appears in WARC’s ‘Future of Strategy 2019’ report.

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Influencer Marketing: Shortcut to Fame or Failure?

Weave 360 Conference, August 2019

A talk about the good, the bad, and the ugly of influencer marketing, finally providing a set of recommendations for businesses to apply to their marketing strategies.

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Strategy & Innovation | Hong Kong


© 2020 by Andreas Krasser