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Andreas Krasser

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ABOUT

ABOUT ME

I'm half Korean, half Austrian, and a creative strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.


I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.

Andreas Krasser

PORTFOLIO

My Best Work. See More >
Portfolio

"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."

"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."

Brain Bites

BRAIN BITES

Publications & Talks. See More >
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BODW Panel: consumer experience & brand innovation

BODW/ViuTVsix, December 2022

A panel discussion with Ross Lovegrove, Chul Bae Lee, and Tina Chao on the intersection of innovation and brand marketing

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Inside the judge's room

 

Effie Awards APAC, December 2022

A video series (in collaboration with Effie Worldwide) where APAC Effie judges provide an inside perspective on what it was like judging the awards in 2022.

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Meet the CEOs: DDB Group HK's Andreas Krasser

Marketing Interactive, August 2022

A special ​feature on my journey into advertising, what and who influenced me, my hopes for the industry, as well as some advice for those new to it. 

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5 reasons why working in advertising still kicks ass

The Drum, June 2022

Despite what many disgruntled nay-sayers might claim, working in advertising is still one of the most exciting career paths one can choose. This is a thought piece on my 5 reasons why I think this is the case.

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CONTACT

ANDREAS KRASSER

Strategy & Innovation | Hong Kong

andreas.krasser@me.com

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CONTACT
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