Andreas Krasser



I'm half Korean, half Austrian, and a strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry

I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and continuously find new ways to keep my daughter entertained.


My Best Work. See More >

"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."

"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."



Publications & Talks. See More >

Getting punched in the face: 8 lessons from a rough year

Campaign Asia-Pacific, July 2020

An article outlining the tough yet very valuable lessons I learned during my first year as agency CEO.

Learn More

Embracing a new reality

Think with Google, June 2020

A short commentary on how our agency has adapted to new ways of working during the COVID-19 pandemic.

Learn More

My 10 best pieces of career advice for young agency folk

Campaign Asia-Pacific, January 2020

A compilation of ten tangible career lessons I've picked up over the years.

Learn More

Analog strategy for digital marketing

IMMAP Digicon 2019, October 2019

This presentation provides an overall framework and various thinking tools for how to best integrate age-old strategy basics with the creation of (digital) tactics.

Learn More

Please reload



Strategy & Innovation | Hong Kong


© 2020 by Andreas Krasser