Andreas Krasser
ABOUT ME
I'm half Korean, half Austrian, and a creative strategist turned CEO.
My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.
I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.
I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.
In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.
PORTFOLIO
My Best Work. See More >
"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."
"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."
BRAIN BITES
Publications & Talks. See More >
Bossing it: prioritising the important over the urgent with Andreas Krasser
Little Black Book, May 2021
An interview about my leadership journey - from leading through a period of national unrest and a global pandemic, to what I still have to figure out.
Showcasing success: tips and tricks on writing killer cases
LIONS Live, March 2021
Telling the story of your campaign is a core skill for strategists. In this video, two other award-wining strategists and I share some of our secrets.
Our last unfair advantage over machines: four creativity tips from my 6-year-old
Adobo Magazine, February 2021
In the spirit of Picasso’s quote that every child is an artist and the problem being to remain one once we grow up, I have asked my daughter for some creativity tips for myself as well as our industry at large.
Andreas Krasser's strategy diet
Contagious, November 2020
An interview about my media consumption and research habits.
