Andreas Krasser
ABOUT ME
I'm half Korean, half Austrian, and a strategist turned CEO.
My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry
I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.
I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.
In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.
PORTFOLIO
My Best Work. See More >
"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."
"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."
BRAIN BITES
Publications & Talks. See More >
Mission Impossible? What agency heads want from planners
Contagious APAC Bootcamp, September 2020
This presentation gives a perspective on agency leaders’ expectations for strategists and what role they can play for the agency's growth agenda.
How do storytellers drag a brand to 2020?
K11 Kulture Webinar Series, September 2020
A fireside chat about how brands can cut through the clutter and appeal to the right audiences.
Getting punched in the face: 8 lessons from a rough year
Campaign Asia-Pacific, July 2020
An article outlining the tough yet very valuable lessons I learned during my first year as agency CEO.
Embracing a new reality
Think with Google, June 2020
A short commentary on how our agency has adapted to new ways of working during the COVID-19 pandemic.
CONTACT
ANDREAS KRASSER
Strategy & Innovation | Hong Kong