I'm half Korean, half Austrian, and a strategist turned CEO.
My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. In 2013, I was named Campaign Asia’s Planner of the Year for North Asia, and in 2017 I won Brand and Strategic Planner of the Year for Greater China. In the same year, I was also listed among Creativepool’s Global Top 100 Influencers.
I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.
I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.
In my free time, I like to illustrate comics, try not to injure myself during CrossFit, and continuously find new ways to keep my daughter entertained.
"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."
"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."
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Strategy & Innovation | Hong Kong