Andreas Krasser

 

ABOUT ME

I'm half Korean, half Austrian, and a strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry


I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.

PORTFOLIO

My Best Work. See More >
Crafted By My Heart
The Golden McNuggets Heist
Hagar Reality Check
Samsung Cantopopera
 

"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."

"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."

 

BRAIN BITES

Publications & Talks. See More >

Andreas Krasser's strategy diet

 

Contagious, November 2020

An interview about my media consumption and research habits.

Learn More

Mission Impossible? What agency heads want from planners

Contagious APAC Bootcamp, September 2020

This presentation gives a perspective on agency leaders’ expectations for strategists and what role they can play for the agency's growth agenda.

Learn More

How do storytellers drag a brand to 2020?

K11 Kulture Webinar Series, September 2020

A fireside chat about how brands can cut through the clutter and appeal to the right audiences.

Learn More

Getting punched in the face: 8 lessons from a rough year

Campaign Asia-Pacific, July 2020

An article outlining the tough yet very valuable lessons I learned during my first year as agency CEO.

Learn More

CONTACT

ANDREAS KRASSER

Strategy & Innovation | Hong Kong

andreas.krasser@me.com

 

© 2020 by Andreas Krasser