Andreas Krasser
ABOUT ME
Left brain, right brain. East meets West. Strategist and CEO.
With a diverse client portfolio across multiple Asian markets and an intercultural background (half Korean, half Austrian), I excel in providing an Asian perspective for global brands and an international outlook for Asian brands venturing into the West.
Throughout my career, my work has consistently received recognition at local, regional, and international award shows, including Cannes Lions, Effies, and the WARC Awards. I was named Campaign Asia's Planner of the Year for North Asia in 2013 and for Greater China in 2017. In 2019, I was featured in Campaign Asia's 40 under 40.
I serve on the board of the Marketing Society Hong Kong, fostering a tight-knit community among marketers and advocating for impactful creative ideas to drive business results.
Fluent in German, English, Korean, and with enough Russian to get myself into trouble, I enjoy creating digital art, surviving CrossFit workouts injury-free, and making arts & crafts YouTube videos with my daughter during leisure time.
PORTFOLIO
My Best Work. See More >
"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."
"The more culturally random your team, the more creative its output will be."
BRAIN WANK
Publications & Talks. See More >
New business podcast with Andreas Krasser
Der new business-Podcast, August 2024
A podcast interview (in German) conducted by Heiko Burrack, discussing pitching in Hong Kong and other culture shocks from a Western perspective.
Can Hong Kong become Asia's creative world city?
Campaign Asia, July 2024
An op piece in which I discuss the challenges of Hong Kong's creative industry, including losing its international status and the need for a more diverse workforce.
The state of Hong Kong creativity
The Marketing Society Event, June 2024
An event that aimed to conduct an in-depth analysis of the current state of creativity within Hong Kong's marketing industry. Actionable strategies to reignite Hong Kong's presence on the global marketing stage were explored.
How ad agencies can bridge the gap between CMOs and the board
WARC, January 2024
An op piece on how ad agencies can play a crucial role in helping marketers communicate the value of marketing to CEOs and the board.
