top of page

Andreas Krasser

Andreas Krasser Logo


I'm half Korean, half Austrian, and a creative strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.

I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.

Andreas Krasser


My Best Work. See More >

"Strategy is all about making sense out of chaos, defining the problem, and creating a blueprint from A to B. It's as simple as that - which is what makes it so hard to be a great strategic planner."

"Innovation means to accept failure, because only via trial and error, can we break through conventions and shake things up a little."

Brain Bites


Publications & Talks. See More >

BODW Panel: consumer experience & brand innovation

BODW/ViuTVsix, December 2022

A panel discussion with Ross Lovegrove, Chul Bae Lee, and Tina Chao on the intersection of innovation and brand marketing

Learn More

APAC Effie_Andreas Krasser copy.jpg

Inside the judge's room


Effie Awards APAC, December 2022

A video series (in collaboration with Effie Worldwide) where APAC Effie judges provide an inside perspective on what it was like judging the awards in 2022.

Learn More

andreas_krasser copy.jpg

Meet the CEOs: DDB Group HK's Andreas Krasser

Marketing Interactive, August 2022

A special ​feature on my journey into advertising, what and who influenced me, my hopes for the industry, as well as some advice for those new to it. 

Learn More

KICKASS pic copy.jpg

5 reasons why working in advertising still kicks ass

The Drum, June 2022

Despite what many disgruntled nay-sayers might claim, working in advertising is still one of the most exciting career paths one can choose. This is a thought piece on my 5 reasons why I think this is the case.

Learn More



Strategy & Innovation | Hong Kong

Success! Message received.

bottom of page