DECKS
The CultureFlux Edge
A framework for harnessing multicultural thinking to drive creativity and innovation
This deck provides a framework for organizations to leverage diverse cultural perspectives to unlock more creative and innovative team outputs.
Cultural volcanoes
From cultural window shopping to cultural fluency
This deck discusses the Cultural Volcano model and how it can help to create cultural fluency for brands in a rapidly changing, interconnected world where traditional cultural boundaries are dissolving.
Video editing for strategists
How to create a strategy mood film in seven steps
This deck dives into how strategists can use video editing to create strategy mood films—punchy, visual tools that tease strategic thinking while hinting at potential creative outcomes.
The art & science of insights
A framework for writing more powerful insights
This deck is a collection of thought provocations on the art and science of insights—challenging common assumptions and helping you sharpen your ability to uncover and craft truly meaningful insights.
From outsider to 'insighter'
5 tips for strategists who are about to start a job abroad for the first time
This deck offers 5 essential tips for strategists stepping into a role abroad for the first time—helping you navigate cultural differences, build connections, and turn your outsider perspective into powerful insights.
Writing effing good case studies
14 tips for writing effectiveness papers
This deck breaks down the essentials of writing great effectiveness case studies—offering practical tips, proven frameworks, and inspiration to craft compelling narratives that showcase the true impact of your work.
Career advice for young agency folk
12 tips I wish someone had given me when I started out in agency land
This deck shares 12 pieces of career advice for young agency professionals—practical tips and hard-earned lessons I wish someone had told me when I was just starting out in the industry.
StraTools
Easy-to-digest and simple-to-apply strategy and planning tools
This deck introduces easy-to-digest and simple-to-apply strategy and planning tools—designed to help you tackle complex challenges with clarity, efficiency, and impact.
The brainstorming playbook
How to harness the power of co-creation
This deck is your go-to brainstorming playbook—packed with strategies and techniques to harness the power of co-creation, unlock fresh ideas, and make every session more productive and inspiring.
Creative review bootcamp
Seven tips for reviewing creative work when you're not a creative
This deck is a practical guide for non-creatives, offering 7 tips to help you confidently and effectively review creative work—ensuring your feedback is clear, constructive, and adds value to the process.
10 PowerPoint hacks
Ten PowerPoint hacks to make your decks a little less sucky
This deck shares 10 practical PowerPoint hacks to help you create presentations that are cleaner, sharper, and a little less sucky—because good design makes great ideas shine.
Strategists & creatives: a therapy session
Howt o fix the relationship between strategists and creatives
This deck is a practical guide for strategists and creatives, offering actionable steps to strengthen their partnership - so collaboration becomes smoother, ideas get better, and the work (and the team) wins together.
Strategic planning cheats
A handbook for young planners
This deck is a practical guide crafted for up-and-coming strategists in Korea. Originally written in 2013, it offers timeless tips and insights to help young planners navigate the world of strategy with confidence.